India is a diversified Soch country. Everything that has a slight Indian touch, just has something special about it. Similarly, when it comes to our very own ethnic wear, there is just no end to the exquisite variation in the designs and the fact that every design is beautiful in its own way makes it more endearing.
We are very happy to announce our collaboration with Soch Studio. Soch is one of the most prestigious ethic brand in India. I have always loved and adored their designs and I feel it is a great honor to be able to work with a brand you can actually relate with. Before I discuss more about Soch and their new collection, let me give you a quick insight about the brand.
Complementing the contemporary urban women today on her achievements at work, home and leisure are the designs created at Soch. Soch is one of the most loved brands in India designed for the modern Indian women. Hand-picked from a wide range of fabrics from all-over India, Soch is fashioned in an exquisite manner offering an exclusive collection perfect for every occasion.
Soch has refined traditional outfit for women of all ages, who balance their home and work still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis, kurti suits, ready-made blouses and bottoms.
All apparel retailed at Soch studio adheres to high quality standards. The studio adds fresh designs on the rack each week – bringing trends as-they-happen, this is something that fascinates me about the brand. In order to facilitate an ease at selection, every store stocks the latest catalogs that feature their collection. From sizes S to 4XL, the Soch store offers an abundance of cuts and sizes perfect for the Indian body.
Isn’t that something we all look forward to?
THE SOCH STORY
Soch is inspired from Shobha Chatlani. It started out as an in-house ethnic wear brand at a multi-brand store on a high street in Bangalore. Bangalore is one of the metro cities in India today. Soch launched its first exclusive outlet in February 2005. Since then, the brand has created wonders and there is no looking back. The company based out of Bangalore, has 70 stores across India at convenient locations; Bangalore, Mysore, Mangalore, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Delhi, Lucknow, Indore, Bhopal are a few to name.
I am sure you all must have fallen in love with the brand from the above description. Trust me, it is way better and fabulous than what it sounds. Soch has recently launched a new collection. Let’s take a look at the amazing outfit designs they have to offer.
THE MEHER COLLECTION
The ‘Meher’ collection features kurtis with contemporary yet ethnic prints in abstract, geometric, paisley, floral patterns and digital prints. The hues are varied – beige, black, red, orange yellow and blue and give an elegant appeal on khadi cotton and rayon fabrics. If you have a festive occasion to attend, the Meher range of salwar kameez is just what you are looking for.
Whether it is an anarkali suit or a churidar suit or a sherwani style, there is something for everyone. Featuring products in alluring colors and designed in comfortable fabrics such as chiffon, georgette, chanderi, net and cotton-silk to create ready to wear over all looks with chic feminine detailing.
The saree collection makes heads turn with exquisite designs and fabrics that are decorated with gorgeous embellishments. Rich hues of turquoise, royal blue, deep red, pink and gold dominate the color scheme. The price range varies between Rs. 798 – Rs. 6998.
Soch is not just an Indian brand. It is a name that is praised across the globe. The merchandise for the brand is available with some of the well-known E-commerce websites for an easy accessibility.
PHOTOGRAPHY CREDITS: Snehashis Sur