India is known for its diversity all over the globe. Ethnic clothing is just one of the things that distinguish one part of India from the other. The traditional attire has earned admirers from some of the most remarkable organizations such as the UNESCO. Craftsmanship of the artisans to create the traditional outfits is just commendable here. A lot of work goes into the detailing of Indian wear clothing.
Being an Indian girl, it is only normal for me to stay connected with my roots and I do that gladly because there is no form of clothing in the world that competes with the beauty and elegance of the Indian designs.
So, I wanted to introduce some of the most gorgeous outfits to the world and I planned on doing this with one of the most significant brands in India, Jashn.
It is quite an interesting story about how I fell in love with the brand. As a child, I used to tag along with my parents and always find these beautiful hoardings of the gorgeous outfits that models flaunted from the Jashn collection. I just couldn’t wait to be old enough to try them on, ha-ha. So, finally I tried one of mother’s Saree from the brand and just could not get over the beauty of the outfit that came along with the marvelous fabric. I just knew that Jashn is on my list.
Since then, I have been trying on their latest collection from time to time and there has always been the “happy me”. Let me walk you through the brand story before we check out their collection.
THE JASHN TALE
Jashn was founded in the year 2003. It has now become the fashion wardrobe destination for every woman across the country. The distinctive signature has since evolved as a fusion of textile detail, refined luxury, and meticulous tailoring. The brand creates couture, diffusion which is Indian in their sensibility, yet international in their appeal.
It has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. From stunning lehenga-cholis, rich designer Sarees, Trendy Kurtis, Salwar Kameez, to wedding collection and an incredible range of fabrics, the classic collection of its timeless and creative ensembles for the bride are versatile and aesthetically appealing.
The ensembles have a touch of Cotton, Georgette, Chiffon, Intricate embroideries and gloriously rich Indian aesthetic & silk brocades enamored with everlasting grace and embellishments. Over the years Jashn has created a profile of a fashion house that has taken classic Indian designs creating contemporary silhouettes perfect for today’s fashion conscious divas.
Whether it is party wear or chic fashion for the high profile cocktail circuit, the brand has it all. Today, Jashn is present in best of malls across 34 cities in India with 64 Brand Outlets. Jashn has made its foray into the International arena with 2 stores in UAE; in Dubai & Abu Dhabi along with its online presence on Myntra, Jabong, Flipkart, Amazon, Snapdeal & many more.
The brand has a vision that is steadily conquering the fashion world. Being among the first names in Ethnic, Indo-western & Lifestyle fashion; Jashn provides freshness to inspire moments of optimism and happiness creating value and making a difference.
THE JASHN COLLECTION
I got the opportunity to take my favorite picks from the brand store and I thought of experimenting with the diverse collection. I picked up the outfits that were completely different from each other so that it gives everyone a better insight of what the brand is actually worth.
This black anarkali cum gown was just so attractive when I saw it for the first time. I knew that I had to try it out. The gorgeous silver jacket with mirror work is my favourite.
Saree is one of the oldest form of clothing on planet earth. No other dress is as competent as the Saree. So, I tried a couple of them.
One was this black and blue combination creating a magical effect. I would wear this one on all the occasions where feel the need to look elegant and comfortable at the same time.
This gold Saree was my second pick in the store. We are all aware of the gold bling and its charm, so it is only natural for me to give this beauty a try.
I was just so mesmerized with this white gown that I just couldn’t get out of it for a long-long time. It gave me the princess feel which I am sure each one of us craves for in an outfit.
I thoroughly enjoyed my experience with Jashn and I would like you all to checkout their collection and experience the charm of Indian clothing. After all, these dresses carry with them our age old tradition that keeps us connected to our roots and let us enjoy our vibrant cultures.
Which outfit did you like the most? Have any opinion about the traditional Indian outfit? Have you ever heard about Jashn before?